Zambia Airways: A Warm Welcome At Heathrow, c.1980

A colorless advert is a bit of a cold way to boast of a warm welcome, and isn't best to convey the exotic colors of southern Africa. In fact, this 1980s advertisement (the models' clothing suggests that the decade had just turned) gives minimal indication of the adventuresome destination that it purports to promote.

Rather than talk wildlife or people, the bland subject at hand is ease of check-in, which is hardly a selling point for leisure travelers picking a safari stop. And while this topic and the lack of color on the print is dull enough, it is the lack of pigment in the models which is all the more displeasing. While this ad may be directed at British tourists, its strange that even the counter clerk seems not to be of African descent. On the whole, the atmosphere of the page would make one think of the drudgery of Victoria Station, not the glory of Victoria Falls.

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